Published on : 11 November 20212 min reading time
PIM allows individuals, small businesses, and major brands to centralize and harmonize all marketing and technical information for their product catalogs. However, choosing such a solution is not easy. It is indeed necessary to take into account some important points. You are considering using PIM but don’t know which one to choose. Here is a checklist of criteria to consider before making your choice.
The features of PIM
The functionalities offered by PIM or product information management vary from one tool to another. Although there are basic functionalities such as data collection in a single location, these tools offer specific modules that can respond to certain activities that are not very particular. In order to find the right PIM for your business, you need to determine in advance the functionalities you need to ensure the smooth running of your company. To learn about all the functions that such software has to offer, click on the following link: goaland.com. You will find useful information to optimize your choice. Some lists of the best PIMs on the market are also mentioned. Feel free to compare the offers to find the one that suits you best.
The handling and performance of PIM
PIM or product information management of your choice must offer a good grip. It is important that it is easy to use and completely intuitive. It must also be efficient. In other words, it must be able to centralize your data. PIM of your choice must easily gather your data and quickly route it to a suitable database so that managers can easily consult and use it. The data supported must be in different forms and not just text. That is to say, videos, images, or even tables and graphs.
Updates offered by the modern PIM
If you plan to develop your business, it is important to use a tool that can adapt to your evolution. In this case, you will have to choose a product information management solution that is regularly updated. This service should be included in the price of the tool to avoid paying a small fortune every time you need new functionality. It is also more interesting to choose a tailor-made tool to ensure that it always meets all your needs.