A well-defined buyer allows you to customize your large-scale marketing by humanizing the main target groups of your clientele. From developing the right message for the right consumers to effectively targeting your social ads, personalization is simply a must in the world of social media. How do you create buyer personas in your social media marketing?
What is a buyer persona?
A buyer persona is defined as a model that describes your typical customer or target, based on detailed audience research. The idea is to create a profile of your ideal customer as if he were a real person so that you can send him targeted marketing messages. These messages should use the right tone of voice and meet your customer’s specific needs and desires. Of course, different groups of people may buy your products for different reasons, so you will need to create multiple buyer personas to be able to diversify them. Each character should include basic demographic details, behaviors, goals, pain points, and buying habits. Of course, you can’t know your customers particularly well. However, you can create a profile to distinguish your customers. This allows you to consider your customers as real people and to take their wishes and needs into account when developing your marketing strategy.
Methods to create a buyer persona
If your company is already operational, you can use data from current or former customers. You can also use prospects, co-workers or social networks. Indeed the search for a new channel arouses your interest. How can you then obtain information about the customer to perfect this marketing strategy?
– Do your research by analyzing your database and history to find patterns in the way your customers find or contact you. Questionnaires, surveys, and interviews can be conducted in person, in writing, remotely online, or by phone.
– Consult contact networks: information obtained from your sales representatives, retailers, and distributors, who know first-hand how users react to your product or service, what questions they typically ask and what their most common concerns are.
– Conduct market research: analysis of buying and selling trends, articles on statistics, and progress in your industry, keywords associated with your product, service, or industry, and what your competitors are doing.
The buyer persona, an important marketing strategy for the company
To stay ahead of your competitors, you need to take the time to understand the different types of customers who will be interested in your products or services. To have a successful business, you need to understand your industry, and also your audience. You need to create attractive content that will resonate with your audience and make them want to contact you and eventually buy from you. Understanding the motivations and attitudes of your customers allows you to create content that connects with them if you engage with them. They will be more willing to listen to what you have to say, which will help improve conversion rates. By refining these personalities, you will know exactly what type of content you need to create and where you need to focus. By adopting this marketing strategy, you will certainly save time compared to processing your data. In short, by understanding your buyers’ expectations, needs, and goals, you can better understand the profile of the product that will attract them.